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SR PRODUCT DESIGNER \ STRATEGIST
Designing the
future of enterprise.
I'm Tina, a remote senior product designer specializing in AI, analytics, and complex systems for Fortune 500 companies, SMBs, and startups.
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I transform intricate data into intuitive, implementable experiences
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I make collaboration FUN
strategic . accountable . adaptive . impact-driven . resourceful . pragmatic . calm under pressure
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SELECTED WORK
Case studies that drive results.
Each project represents a unique challenge transformed into measurable outcomes through strategic design thinking and deep domain expertise.
SERVICENOW
Partner Portal
2023-2025
Briefs for a selection of Partner Portal projects.
Enterprise . AI Integration . Analytics . B2B
Yieldmo
Yieldmo Platform
2021-2022
New Seller ad creation platform for internal Admins and external customers.
- 95% User sat (whitelist)
Enterprise . AI Integration . Analytics . B2B
PAYPAL
cxp STUDIO Platform
2019-2021
New internal global Product & Marketing message & campaign creation platform.
- 12 weeks to <5 days for message creation and delivery
Enterprise . AI Integration . Analytics
Herald
2017-2018
New finance tool (Google & Alphabet) informing accurate and immediate decisions, at a glance.
- >2 weeks to 3 seconds to view budget availability
Enterprise . AI Integration . Analytics
IBM
IBM [Watson, Db2, CMS]
1997-2017
Briefs for a selection of IBM enterprise products.
Enterprise . AI Integration . Analytics . B2B
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ABOUT ME
Don't gig what you don't dig.
I love what I do, promoting laughter, fun, and creativity within my cross-functional Stakeholder teams to tackle complex problems.
With nearly 30 years in enterprise UX, I've had the privilege of shaping products at some of the world's most influential companies. Enterprise, AI, and analytics aren't just my specialty—they're my passion.
I believe that even the most complex systems deserve beautiful, intuitive interfaces. My approach combines deep user research with strategic business thinking to create experiences that users actually want to use.
Currently based globally, I work remotely with teams across time zones, bringing diverse perspectives to every project while mentoring the next generation of UX designers.
Other things I dig:
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PVE FPS Gaming
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Home renovation & construction
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Landscaping (soft & hardscape)
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Chapman Stick (guitar)
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Leatherworking & 1st Nation beading
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Jewelry making
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Community & creek cleanups
CORE EXPERTISE
B2B & B2C Enterprise Platforms . SaaS . PaaS . IaaS . AI . UX UI Mentoring . Internal Tooling
STRATEGIC THINKING
I approach every project with a user/business-first mindset, ensuring design decisions drive measurable outcomes.
IMPACT-DRIVEN
Every design choice is validated against user needs and business goals—beautiful meets functional/implementable.
ADAPTIVE INNOVATION
From AI integration to legacy system modernization, I adapt cutting-edge solutions to real-world constraints.
CALM UNDER PRESSURE
Enterprise deadlines are intense. I thrive in high-stakes environments, delivering quality on schedule.