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Partner Portal / Admin Workspace

Sr UX UI Designer for several Partner Portal programs, implementing additional functionality within existing Partner (~2,200) programs, creating net-new programs, and worked with a team of designers creating new internal AI-integrated analytical internal portal.

Enterprise
AI integration
Analytics
B2B

ROLE

  • Sr UX UI Designer

  • Initial copywriter

  • UX Research

TIMELINE

TEAM

2 Years

  • Internal user groups / SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

  • 3rd-party design team 

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FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

- THE OVERALL PROBLEMS

Program complexity

Partners and Customers struggle to navigate the many programs and requirements. ​​​

Cumbersome analytics

Data was plentiful but not always sliced in ways that enabled Partners to make the key decisions with the data delivered.

Information obscurity and overload

Too much disparate information in many different places with little contextual relevance.

Much internal assistance needed

Because of the complexity of program eligibility and progression through requirements and milestones, internal Account Managers frequently have to offer hand-holding to ensure Partners and Customers are getting the full benefits of programs.

- THE OVERALL CHALLENGES

Resources

Because our Engineering team worked on many projects from different teams at once, the resources were stretched very thin.

Release schedules

We had many projects in Engineering at any given time. Our runways could be days, weeks, or months, depending on the project.

Evaluations

Because runways were usually short and very strategic, evaluations needed to be strategic and concise, and involved many Stakeholders.

Communications

Communications could be trying at times, with so many Stakeholders getting briefed by different players at different stages, frequently the message would get garbled and be inaccurate.​

  • THE SOLUTIONS

Partner Leads Management

NET NEW

A net-new Partner program allowing Partners to view, and act on, and track curated leads through their lifecycle to deal or build order conversion. This also has a separate Partner Admin view to manage Sellers and leads in the pipeline.

ROLE

TIMELINE

Sr UX UI Designer

4 Months

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a PLM/SL, I need to quickly assess leads that meet my company’s criteria and strategy so I can start acting on them to convert them to a deal and generate revenue for my company.

~2,200

USERS

100*

EFFICIENCY GAIN

90%*

USER SATISFACTION

3sec

TIME TO TASK

 

* Projected based on user testing

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© 2026 T M Adams. All rights reserved. No unauthorized use or duplication without prior written consent.

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