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Partner Portal

Sr UX UI Designer for several Partner Portal programs, implementing additional functionality within existing Partner (~2,200) programs, creating net-new programs, and worked with a team of designers creating new internal AI-integrated analytical internal portal.

Enterprise
AI integration
Analytics
B2B

ROLE

TIMELINE

Sr UX UI Designer

2 Years

TEAM

  • Internal user groups / SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

  • 3rd-party design team 

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

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- THE OVERALL PROBLEMS

Program complexity

Partners and Customers struggle to navigate the many programs and requirements. ​​​

Cumbersome analytics

Data was plentiful but not always sliced in ways that enabled Partners to make the key decisions with the data delivered.

Information obscurity and overload

Too much disparate information in many different places with little contextual relevance.

Much internal assistance needed

Because of the complexity of program eligibility and progression through requirements and milestones, internal Account Managers frequently have to offer hand-holding to ensure Partners and Customers are getting the full benefits of programs.

- THE OVERALL CHALLENGES

Resources

Because our Engineering team worked on many projects from different teams at once, the resources were stretched very thin.

Release schedules

We had many projects in Engineering at any given time. Our runways could be days, weeks, or months, depending on the project.

Evaluations

Because runways were usually short and very strategic, evaluations needed to be strategic and concise, and involved many Stakeholders.

Communications

Communications could be trying at times, with so many Stakeholders getting briefed by different players at different stages, frequently the message would get garbled and be inaccurate.​

  • THE SOLUTIONS

Partner Leads Management

NET NEW

A net-new Partner program allowing Partners to view, and act on, and track curated leads through their lifecycle to deal or build order conversion. This also has a separate Partner Admin view to manage Sellers and leads in the pipeline.

ROLE

TIMELINE

Sr UX UI Designer

4 Months

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a PLM/SL, I need to quickly assess leads that meet my company’s criteria and strategy so I can start acting on them to convert them to a deal and generate revenue for my company.

~2,200

USERS

100*

EFFICIENCY GAIN

90%*

USER SATISFACTION

3sec

TIME TO TASK

 

* Projected based on user testing

  • THE SOLUTIONS

Opportunity Dashboard

NET NEW

A net-new Partner program allowing Partners to view, and act on, and track curated leads through their lifecycle to deal or build order conversion. This also has a separate Partner Admin view to manage Seller's lead load and leads in the pipeline.

ROLE

TIMELINE

Sr UX UI Designer

2 Months

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a GPC Ops, I need to have all the data for my global partner reports displayed in one customizable interface, so I can see each Partner’s pipeline performance in real time, so I can efficiently manage my Partner’s pipelines.

(This is one quick flow in this full experience)

>500

USERS

TBD*

EFFICIENCY GAIN

TBD*

USER SATISFACTION

3-10 sec

TIME TO TASK

 

* At the time of contract end, metrics were not available.

  • THE SOLUTIONS

Partner Success Review

An added feature to the PSR program that allows Partners to initiate skills reviews that will contribute to their Partner standing.

ROLE

TIMELINE

Sr UX UI Designer

2 Months

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a Partner, I need to initiate eligible skill reviews to be able to gain higher ranking and visibility in Partner Finder to be able to attract more Customers to increase revenue for my company.

>2,200

USERS

TBD*

EFFICIENCY GAIN

TBD*

USER SATISFACTION

3-10 sec

TIME TO TASK

 

* At the time of contract end, metrics were not available.

  • THE SOLUTIONS

Administration Management

NET NEW

A net-new Partner feature that allows Partners to manage their user and user group access. There was no real notion of ACL platform provisioning at the time, we had to think through provisioning user access through a more manual process. This process involved both users and user groups within groups, as well as granular access. This is an early vision on how we could approach this.

ROLE

TIMELINE

Sr UX UI Designer

2 days

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a Partner Admin, I need be able to provision Portal access and actions for my team .

Super Admin Provisioning.png

>2,200

USERS

TBD*

EFFICIENCY GAIN

TBD*

USER SATISFACTION

3-10 sec

TIME TO TASK

 

* At the time of contract end, metrics were not available.

  • THE SOLUTIONS

Specialization Program

NET NEW

A net-new Partner program that allows Partners to understand where they are in their Specialization journey, and quickly identify gaps that inhibit their progress, across programs and geos.

ROLE

TIMELINE

Sr UX UI Designer

2 days

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a SN Partner, I want to know where my company stands in the specialization requirements landscape, and specifically how to progress further, in order to gain benefits and improve my Partner Finder ranking to gain more clout and income for my company.

>1,000

USERS

TBD*

EFFICIENCY GAIN

TBD*

USER SATISFACTION

3-10 sec

TIME TO TASK

 

* At the time of contract end, metrics were not available.

  • THE SOLUTIONS

Metrics Dashboard

NET NEW

A net-new Partner feature that allows Partners to manage their user and user group access. There was no real notion of ACL platform provisioning at the time, we had to think through provisioning user access through a more manual process. This process involved both users and user groups within groups, as well as granular access. This is an early vision on how we could approach this.

ROLE

TIMELINE

Sr UX UI Designer

1 day

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a Partner, I need to be able to see my NNAVC and logo metrics, and to see a consolidated list of my company’s analytics pages, in order to be ale to make informed decisions for my company.

Metrics landing 7.png
Screenshot 2025-10-01 105539.png

>2,200

USERS

TBD*

EFFICIENCY GAIN

TBD*

USER SATISFACTION

3 sec

TIME TO TASK

 

* At the time of contract end, metrics were not available.

  • THE SOLUTIONS

Email Template Redesign

Initiative

Clear and concise customer communication is key. Users need to quickly understand what type of communication it is to quickly triage their attention and actions.

Email types

  • Actionable

    • Urgent​

    • Important

  • Informational/confirmational

  • Cross/upsell

ROLE

TIMELINE

Sr UX UI Designer

1 day

TEAM

  • Project Managers

  • Content writers

FOCUS AREAS

  • Succinct scanable content

Email restructuring.png
  • LinkedIn
  • Facebook
  • Pinterest

© 2025 T M Adams. All rights reserved. No unauthorized use or duplication without prior written consent.

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