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Partner Portal / Admin Workspace

Sr UX UI Designer for several Partner Portal programs, implementing additional functionality within existing Partner (~2,200) programs, creating net-new programs, and worked with a team of designers creating new internal AI-integrated analytical internal portal.

Enterprise
AI integration
Analytics
B2B

ROLE

  • Sr UX UI Designer

  • Initial copywriter

  • UX Research

​

TIMELINE

TEAM

2 Years

  • Internal user groups / SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

  • 3rd-party design team 

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FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

- THE OVERALL PROBLEMS

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Program complexity

Partners and Customers struggle to navigate the many programs and requirements. ​​​

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Cumbersome analytics

Data was plentiful but not always sliced in ways that enabled Partners to make the key decisions with the data delivered.

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Information obscurity and overload

Too much disparate information in many different places with little contextual relevance.

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Much internal assistance needed

Because of the complexity of program eligibility and progression through requirements and milestones, internal Account Managers frequently have to offer hand-holding to ensure Partners and Customers are getting the full benefits of programs.

​

- THE OVERALL CHALLENGES

​​​

Resources

Because our Engineering team worked on many projects from different teams at once, the resources were stretched very thin.

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Release schedules

We had many projects in Engineering at any given time. Our runways could be days, weeks, or months, depending on the project.

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Evaluations

Because runways were usually short and very strategic, evaluations needed to be strategic and concise, and involved many Stakeholders.

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Communications

Communications could be trying at times, with so many Stakeholders getting briefed by different players at different stages, frequently the message would get garbled and be inaccurate.​​​​​

  • THE SOLUTIONS

Partner Leads Management

NET NEW

A net-new Partner program allowing Partners to view, and act on, and track curated leads through their lifecycle to deal or build order conversion. This also has a separate Partner Admin view to manage Sellers and leads in the pipeline.

ROLE

TIMELINE

Sr UX UI Designer

4 Months

TEAM

  • SMEs

  • Engineering

  • Project Managers

  • Managers, Directors, VPs

FOCUS AREAS

  • Intuitive experiences

  • task simplification

  • contextual help reveal 

  • adhere to style guides and modify when necessary

EPIC

As a PLM/SL, I need to quickly assess leads that meet my company’s criteria and strategy so I can start acting on them to convert them to a deal and generate revenue for my company.

~2,200

USERS

100*

EFFICIENCY GAIN

90%*

USER SATISFACTION

3sec

TIME TO TASK

 

* Projected based on user testing

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© 2026 T M Adams. All rights reserved. No unauthorized use or duplication without prior written consent.

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