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YIELDMO
Yieldmo Platform V1
NET NEW
A NET NEW industry-leading AI-based multi-user web platform allowing users to optimize under-performing inventory to gain higher KPIs and revenue.
Focus areas
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cookieless ad-serving
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promote recommended deals
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deal creation
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deliver ai-driven insights
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troubleshooting
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supports Seller, Buyer, & Agency tasks
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real-time performance results
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state-tracking
ROLE
Sr UX UI Designer
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UX UI
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Product Research
(VP of Product handled user research as an SME) -
Content
(co-owner with Sales and VP of Product) -
Strategy
(co-owner with VP of Product)
TIMELINE
8 months (whitelist release)
TEAM
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Internal user groups
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Engineering
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Marketing
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Data sciences
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Product Owners
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Project Managers
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Managers
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Directors & VPs
FOCUS AREAS
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Intuitive experiences
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task simplification
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contextual help reveal
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adhere to style guides and modify when necessary
~5.7k
USERS
90%*
EFFICIENCY GAIN
95%*
USER SATISFACTION
80% reduction
TIME TO TASK
* Projected based on user testing
Scroll to explore
- THE OVERALL PROBLEMS
Users experience confusion trying to optimize their underperforming inventory and creating deals and campaigns that will meet their specific goals and objectives, and frequently leave high-value opportunities on the table due to lack of real-time trends and market insights.
- THE OVERALL CHALLENGES
Resources
Human resources were tight so we had to make sure we took a thoughtful phased-in approach that weighed prioritized user tasks, shared components, and common task flows.
Release schedules
We had 8 months to create a working alpha.
Evaluations
Quickly and efficiently evaluate products, users, tasks, structure, and strategy.
Communications
Ensure all Stakeholders are available to review milestone stages.
- THE STRATEGY
Create a unified platform suite approach for home-grown tooling serving both internal and external users, addressing the foundational user pain points identified.
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Live asset (ad) performance
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Ease of asset creation
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Inventory assessment based on timely trends and assets
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Ease of real-time asset adjustments based on real-time performance
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Surfacing curated deals based on goals, assets, and projected performance.
Understand the e2e process
At the highest level, an asset is created based on specific data points, served into an availability (DSP) environment, is bid on, is served to consumers for impressions, and performance analyzed.
Map the internal and external systems involved
There are a number of external data repos and data transforms that need to be ported into the platform's overall performance analytics.
Identify Users and tasks
We had 2 user groups: Sellers and Buyers.
For V1 we targeted Yieldmo Admins and Sellers and their roles and tasks. V2 would be building out the Buyer platform.
Seller:
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Admin
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User
Yieldmo:
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Admin (Account Rep)
Buyer:
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Admin
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User
Wireframe brainstorming
We needed to be both fast and agile based on the short runway. The CPO focused on the Seller Users, while I focused on the products and architecture with Engineering.
We had wireframing brainstorming sessions that drew on both her SME experience as well as her key user interviews. We also had to grok the information architecture in order to start developing the navigation that would govern the flows.
- THE FINAL PRODUCT
Marketing Demo
This represents a small part of the full complement of functionality of the Seller Platform.
Admin overlay
Yieldmo Admin overlay (purple background) on Seller screens allowing for account administration without excessive Engineering labor, and represinting data in context. (static screen)
Asset creation
Sellers can create their own ads in a matter of minutes, based on company goals and real-time exchange performance.
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In the past, it could take a week or more to request an ad and have it delivered from Development (based on request volume).
- THE OUTCOME
Enthusiastically received by whitelisters
The launch was very well received by the whitelist Sellers. Enabling Sellers to curate their own targeted inventory, coupled with real-time industry movement and trends to deliver better impression metrics was a game-changer. Whitelist users helped us massage the platform to release a next-level platform for our users.
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Asset (ad) creation
- 1 week to 1 minute -
Asset performance
- 0 visibility to 3 seconds -
Curated deals
- 0 visibility to 2 seconds for all curated deals
